The Piping Kettl
Illustrator
Photoshop
Softwares
Brand Exploration
Client
Year
2026
The Piping Kettl is a brand identity for a one of a kind teahouse inspired by the whimiscal world of Alice in Wonderland. The challenge was to create a visual identity that felt playful and distinctive while capturing the charm of a traditional tea hosue. The brand needed to embrace the eccentrcity of Wonderland without feeling overly chaotic, creating an identity that would feel both imaginative and inviting to its audience.
Who We Are
The Piping Kettl is teahouse that always serves the most highest grade tea and refreshments. We bring magic in a cup.
Values
We serve always-organic teas, thoughtfully sourced for quality and care. Our wide range of blends invites exploration and discovery. Every visit is designed so you leave with a sense of whimsy.
Logo
We serve always-organic teas, thoughtfully sourced for quality and care. Our wide range of blends invites exploration and discovery. Every visit is designed so you leave with a sense of whimsy.
Color Palette
Typography
Shantell Sans was used as supporting text because of its rounded and sans serif qualities. The smooth edges and lack of corners depict a light and playful feeling that captures the overall tone of the brand.
Sitka is primarily used for small headers to highlight information. The serif font allows for a more sophisticated feeling that ties in with the qualities of a traditional teahouse.
Moodboard
Inspired by the dark whimsical world of Alice in Wonderland, this moodboard combines soft lace textures, cursive text and antique details to create a playful elegance atmoshpere. The combination of soft blush pinks, creamy neutrals, and earthy browns create a soft and inviting palette.
Menu
The Piping Kettle serves thoughtfully sourced, organic teas with a wide selection of in-house blends. The menu combines a dark coquette aesthetic with vintage-inspired details, creating an elegant yet playful experience. Designed as both a visual expression of the brand and a simple guide for customers, the menu makes it easy to explore the tea selection while capturing the whimsical atmosphere of the teahouse.
Apron
The staff apron extends the overall whimisical theme of The Piping Kettl through the brand's dark pink and brown colors. An intricate swirl pattern is placed on top to incorporate the brand's distinct pattern. Designed to be both functional and visually interesting, the uniform highlights the brand's whimsical and elgant character.
Packaging
The shop's packaging is made to carry tea bags to go. Designed to be made out of a sturdy yet maleable material, the packaging is folded into the shape of a tea kettle. The packaging includes a handle, making it accesible to carry. Depending on the choice of tea, the description would change accordingly.