Ink & Ivy

Illustrator

Photoshop


Softwares

Brand Exploration

Client

Year

2025

This project looks at collection and storytelling through an editorial design approach using my personal tarot card collection. I curated and sequenced images and text to tell a cohesive story, allowing each card’s symbolism to unfold through multiple layers of content. A custom grid system and intentional typographic choices create clear hierarchy and rhythm across the booklet while supporting the narrative flow. The final piece reflects both the structure of editorial design and the personal meaning embedded within the tarot collection, resulting in an engaging and thoughtfully crafted publication.

Logo

The Piping Kettle serves thoughtfully sourced, organic teas with a wide selection of in-house blends. The menu combines a dark coquette aesthetic with vintage-inspired details, creating an elegant yet playful experience. Designed as both a visual expression of the brand and a simple guide for customers, the menu makes it easy to explore the tea selection while capturing the whimsical atmosphere of the teahouse.

Moodboard

The Piping Kettle serves thoughtfully sourced, organic teas with a wide selection of in-house blends. The menu combines a dark coquette aesthetic with vintage-inspired details, creating an elegant yet playful experience. Designed as both a visual expression of the brand and a simple guide for customers, the menu makes it easy to explore the tea selection while capturing the whimsical atmosphere of the teahouse.

Color Palette

The palette

Typography

The Piping Kettle serves thoughtfully sourced, organic teas with a wide selection of in-house blends. The menu combines a dark coquette aesthetic with vintage-inspired details, creating an elegant yet playful experience. Designed as both a visual expression of the brand and a simple guide for customers, the menu makes it easy to explore the tea selection while capturing the whimsical atmosphere of the teahouse.

The Piping Kettle serves thoughtfully sourced, organic teas with a wide selection of in-house blends. The menu combines a dark coquette aesthetic with vintage-inspired details, creating an elegant yet playful experience. Designed as both a visual expression of the brand and a simple guide for customers, the menu makes it easy to explore the tea selection while capturing the whimsical atmosphere of the teahouse.

Process Video